Peak's Brand History

Brand History
2009
Jul. to Sep. ·the journey of Peak’s seven global image spokespersons in China was rounded off.

Apr.	·as a result of the press conference for new-round financing in Beijing, Peak acquired a third-round investment of USD 60 million from three private equity investment institutions-Sequoia Capital, CCB International and Legend Capital.

Mar.	·Peak entered into strategic partnership with Fédération Internationale de Basket-ball Amateur (FIBA) to monopolize the world’s top two basketball events.

2008

Dec.	·Peak re-signed five NBA stars-Mutombo, Artest, Vujacic, Sonny Weems (Denver Nuggets) and Darnell Jackson (Cleveland Cavaliers) as its image spokespersons.

Sep.	·Peak boosted the launch of “Shenzhou VII” as a partner of China’s aerospace cause. ·the “China Journey of Love 2008” of Peak’s international image spokesperson Battier was rounded off.

Aug.	· Peak held a press conference for its image spokesperson Kidd in Beijing. ·Peak sponsored the Olympic delegations of Iraq, Cyprus and Lebanon for the Beijing 2008 Olympic Games.

Jul.	·Peak was re-signed as a partner of China’s aerospace cause and remained as the sole designated sport equipment sponsor of China Space Foundation. ·Peak sponsored the Olympic basketball warm-up-FIBA Diamond Ball for Men and Women as a strategic partner of the event.

Jun. ·Peak focused on Olympic marketing as a partner of “Smile Beijing” 2008 College Volunteer.

Feb.

·Peak became the first Chinese sport brand in partnership with WNBA, meanwhile, Janel McCarville, the most improved player of 2007 season and Erin Buescher, star guard of San Antonio Silver Stars and the winner of the honor in 2006, contracted with Peak.
·Peak became a top sponsor of the Iraqi national men’s football team.

2007
Dec. ·Peak became a global partner of the Cyprian Olympic Committee.
Dec. ·Peak sponsored and entered into strategic partnership with Milwaukee Bucks.
Nov. ·Peak became an official market partner of NBA.
Aug. ·Peak sponsored the Iraqi national team for the Beijing 2008 Olympic Games as a global partner of the Iraqi Olympic Committee.
Jul. ·“Battier China Journey 2007” was rounded off.
2006
Dec. ·“Battier I”, highlighted by Pkrocket three-stage shock absorption and independently developed by Peak, armed Battier for the NBA.

Sep.	·Shane Battier, a key player of the US “Dream Team VII” and Rockets, contracted with Peak passionately as its global image spokesperson.

Sep. ·the Australian national women’s team in close-fitting once-piece jerseys claimed the title of the World Championships without a loss.
Jul. ·Peak sponsored the Tour of Qinghai Lake International Cycling Race for three consecutive years.
2005
Dec. ·Peak sponsored the home of Houston Rockets as the first Chinese sports brand entering NBA.

Sep.	·Peak became a “partner of China’s space cause” and the sole designated sport equipment sponsor for China’s aerospace.

Aug.	·Peak was ranked among international brands as a strategic partner of “Stankovic Continental Champions Cup” for four consecutive years.

Apr. ·Peak remained as an equipment sponsor of Euroleague Basketball (All-Star games) for four consecutive years.
2004 ·Peak became a special equipment sponsor of the Uzbekistani and Greek national basketball teams.
2003 ·Peak became a strategic partner of CBA and Mar.ed towards the goal of China’s first basketball brand.
2002 ·Peak signed “Ares” Liu Yudong as its image spokesperson.
2000 ·Peak sportswear series came out as a general sports brand.
1998 ·Peak began to name National Basketball League B.
1997 ·Peak established its leading role in China’s sports industry with evaluated intangible assets of RMB 199 million.
1995 ·Peak was certified by ISO9002 Quality System.
1993 ·Peak introduced CIS system and registered its trademark in 68 countries.
1991 ·Peak sponsored “Bayi” men’s team for CBA title.
1989 ·China’s first pair of real basketball shoes came into the market.